Worst Marketing Decision Ever: Drycleaner Puts “Pro-life” Message on Their Hangers
There is a branch of anti-choice activists that will use pretty much anything as a medium for their message: newspaper ads, graphic signs displayed in front of schools, bus stop benches. You would think they would know well enough to leave one place untouched, though. Wire coat hangers.
You would be wrong.
What’s worse is that this seems to be an ongoing effort. Reports of the “choose life” coat hangers already were on the internet back in March of 2011, when Joe.My.God posted a picture of the hanger then. And before that on Regretsy in 2010. So despite over two years of attention, the business continues to think this is an excellent cross-advertising campaign. In fact, the practice was losing them customers as far back as August of 2010, but still the dry-cleaner continues to use hangers as a place to offer inappropriate propaganda.
As NARAL Pro-Choice Wisconsin said on Facebook, it’s a reminder of why we will never let them make us go back.